WELCOME

Empowering Southern African Tourism Together

ABOUT US
Championing the Tourism Industry in Southern Africa

South African Tourism Union (SATU) is a national lobby and advocacy organisation dedicated to advancing the interests of small and medium enterprises (SMEs) in the tourism industry.”

Download The National Small Enterprise Amendment Act 21 of 2024

Our Values

Our Core Values

1
Integrity

We uphold the full realisation in the economic transformation of the tourism sector

2
Collaboration
We foster partnerships to drive positive change and growth.
3
Integrity
We embrace creativity and forward-thinking in all our pursuits.

WHY CHOOSE US

Choose SATU as your partner in advancing the interests of Southern Africa’s tourism industry. Together, we can build a vibrant, sustainable, and inclusive tourism sector that benefits workers, businesses, and communities alike.

Advocacy

We are the unified voice for fair labor practices and industry standards.

Support

Our range of services and initiatives empower tourism enterprises of all sizes.

Sustainability

We promote a conducive working environment for sustainable industry growth.

What Our Members Say

SATU’s advocacy has truly made a difference in uplifting our industry. Grateful to be part of this movement.

– Joe Soap

Joining SATU was a game-changer for our business. The support and resources are invaluable.

– Lethabo Maledu

I’ve never felt more empowered in my role than since joining SATU. Highly recommend!

-Ronald Maletswa

TAKE ACTION TODAY FOR A BETTER TOMORROW

Join SATU and Drive Change Together